2NE1 will speak at the “Cannes Lions International Festival of Creativity,” the world’s biggest event for advertising and communication professionals. They will give a seminar titled, “Korean Wave Through Digital Wave,” in partnership with Cheil Worldwide, Korea’s top advertising agency. The seminar will take place on June 18, during the seven day event where more than 9,000 people from 90 countries will come to attend workshops exhibitions, and various seminars.

“It’s our first time going in front of people, not as a singer, but as a speaker. We will do our best to make sure we promote K-Pop’s appeal to all the people from around the world. Next time we’d like to go on stage not as a speaker but as a singer,” 2NE1 said.

Launched in 1954, the “Cannes Lions International Festival of Creativity” is one of the most prestigious international festivals in the advertising and communication industry. This year’s festival will take place from June 17 to 23 in Cannes, France.

Learn more about the seminar here!