The Korean Business Research Institute has released the brand reputation rankings of male advertisement models for April 2018.

The rankings for this month were determined by analyzing 11,438,074 pieces of big data for 50 male brand advertisement models. The data was collected from March 26 to April 27 and was analyzed for participation, media coverage, communication, and community awareness. This analysis is conducted in order to study consumer habits.

The amount of data analyzed saw a significant decrease of 35.25 percent in comparison to the 17,665,502 pieces of data used for the February 2018 rankings.

Gong Yoo rose back to first place for the month of April with a total score of 1,585,421 points. He saw an increase of 87.78 percent in points, as he previously saw a score of 844,296 for February rankings.

Wanna One’s Kang Daniel took second place with a total score of 1,438,090, after previous coming in first place in February. This was a 40.28 percent decrease from his February point score of 2,408,201.

Daniel Henney was third place with a total score of 603,067, an impressive 500.2 percent increase from his 100,478 point score in February 2018 brand reputation rankings for male advertisement models.

Goo Chang Hwan, the chief of the Korean Business Research Institute, explained how based on their analysis, the phrases, “He’s cool,” “He shines,” and “He’s handsome,” as well as Maxim’s Kanu coffee, SK Broadband, and Coway — all which Gong Yoo currently is the advertisement model for — were associated often with the actor.

The top 30 for April are as follows:

  1. Gong Yoo
  2. Wanna One’s Kang Daniel
  3. Daniel Henney
  4. Jo Jung Suk
  5. Park Seo Joon
  6. Park Bo Gum
  7. Baek Jong Won
  8. Lee Sang Min
  9. Yoo Jae Suk
  10. Shinhwa’s Eric
  11. Kim Jong Kook
  12. Jung Woo Sung
  13. So Ji Sub
  14. Jun Hyun Moo
  15. Kim Soo Hyun
  16. Song Joong Ki
  17. Lee Byung Hun
  18. Shin Dong Yup
  19. Lee Jung Jae
  20. Ryu Jun Yeol
  21. Kim Young Chul
  22. Ma Dong Seok
  23. Jo In Sung
  24. Jo Jin Woong
  25. Lee Sun Gyun
  26. Ha Jung Woo
  27. Lee Seo Jin
  28. Hwang Chi Yeol
  29. Yoo Hae Jin
  30. Lee Min Ho

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