ASTRO‘s Cha Eunwoo is called a “face genius” for a reason. No matter what he does or where he goes, he always looks too good to be true.

This happened when he recently made a surprise appearance in the Shinsegae Department store, Seoul, to promote luxury fashion brand Burberry. He advertised the “Burberry Olympia Bag” and paired it with a slick suit.

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Fans and simple mall-goers had a front-row seat to his stunning visuals.

Though there were numerous luxury bags in the pop up store, everyone’s attention was on him.

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It was said that he was visiting the area to shoot a promotional video for the brand.

Ironically, his handsomeness was even more evident in the non-professional, unedited photos that people took on their phones.

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Cha Eunwoo | @lim__ariel_/Instagram

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Cha Eunwoo | @lim__ariel_/Instagram

With his natural charisma and head-turning looks, it’s no wonder he was chosen to represent Burberry.

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Cha Eunwoo | @lim__ariel_/Instagram

This isn’t the first time Cha Eunwoo impressed with his visuals. Even just casually walking by, he always stood out! Check out the following article as proof.

ASTRO’s Cha Eunwoo Looks Drop Dead Gorgeous Even In Unedited Photos—Here’s Proof