On February 17, 2021, Mamonde Korea revealed via their official Instagram account that they had a new muse for the brand. The brand teased fans with an image of a girl looking into an ornate mirror, masking her full face from view.

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| @mamondekorea/Instagram

However, their caption on their Instagram story was a dead giveaway. Tellusboutyourself is the title of soloist Baek Yerin‘s latest album.

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| @mamondekorea/Instagram

Baek Yerin also has the bubblegum pink hair in the image.

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| @yerin_the_genuine/Instagram

Just a week ago, actress Jo Su Min who currently stars in Penthouse, was also announced as a muse. The two will likely be promoting the brand concurrently. Park Shin Hye was Mamonde’s muse for a few years up to recently.

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| @mamondekorea/Instagram

We’re looking forward to see what Baek Yerin has to bring to the brand! This is her first ever CF or commercial modelling gig ever, making it all the more exciting.