BLACKPINK’s Rosé Officially Named Tiffany & Co’s Newest Global Ambassador
BLACKPINK‘s Rosé has officially been crowned the newest global ambassador of luxury jewelry brand Tiffany & Co!
The news won’t come as a surprise to eagle-eyed BLINKs who have noticed the brand’s evident favoritism for the star since last year.
Back in August of 2020, Rosé became the only celebrity that Tiffany & Co. follows on Instagram. In fact, she is one of only three accounts that they currently follow!
Rosé also worked with the brand when she graced the cover of W Korea wearing their jewelry.
Rosé will begin her role as global ambassador with the brand’s HardWear line, which she previously sported in BLACKPINK’s “Ice Cream” music video.
This time around, she will be representing the 2021 Tiffany HardWear digital campaign, inspired by the “attitude and edge” of famous cities.
There’s no one better to represent the campaign than Rosé! With its bold designs and industrial shapes, the jewelry is a perfect complement to her modern style and bold personality.
Check out her other stunning campaign pictures below!