Clothing brand itMICHAA officially announced that BLACKPINK‘s Jisoo was going to be promoting their new range on their Instagram.

The local Korean brand has just released their online 2021 spring/summer catalogue feature. It marks the start of Jisoo’s campaign with the company.

After the announcement was made, fans of Jisoo (Sooyas) went onto Twitter to congratulate the BLACKPINK singer with the hashtag #itMICHAAmuseJISOO.

The brand showed support for their newest star by sending a food truck to the filming set of her upcoming JTBC drama Snowdrop.

Jisoo will not be the first famous face to represent the brand. She will be following in the shoes of Girls’ Generation’s Seohyun who has been the face of the brand for some time!

With more news and photos to come, fans are excited to see more from Jisoo and itMICHAA!