BTS’s “Bon Voyage” Has Skyrocketed Tourism In Malta
BTS leave their mark everywhere they go, and that includes Malta.
Malta is a small island (approximately 1/6 the size of Jeju Island), located in the Mediterranean Sea. In 2018, BTS traveled here to shoot Season 3 of their annual travel-reality show, Bon Voyage.
Ever since BTS’s vacation, tourism to Malta has skyrocketed. On June 11, Trip.com released new data for Malta flight reservations. The first statistic, gathered from January 2019 to May 2019 show a 277% increased in reservations compared to the same time period in 2018.
The second set of data was gathered between September 2018 and December 2018, the same time in which BTS’s Bon Voyage aired. During this time, flight reservations increased by 1033%!
BTS truly do have the Midas touch!