Although a few years have passed since BTS introduced their message of loving yourself on a global scale, Jimin opened up about why their original message is just as important as ever.

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On the Zach Sang Show, Zach Sang brought up their LOVE MYSELF campaign through UNICEF and wondered if their message has shifted in light of the world changing in the years since.

I feel like your message is more important now. I mean, it’s always been important, but it’s very, very important now in 2021. How has the message changed since 2017?

— Zach Sang

Jimin revealed that their “core message hasn’t changed” and shared his discovery of how much loving one’s self ties into the way someone treats others.

What I felt from talking with the other members, singing our songs, and communicating with our fans was that…

If I keep negative emotions towards myself, have low esteem, and a low regard for myself, it turns out that the things I say to other people and the way I treat other people are not as good as it should be, not as pretty as my words should be.

— Jimin

Since treating others kindly starts from within, Jimin expressed how taking care of yourself comes first. He said, “So I realize that it’s about loving myself that’s really important, and loving and cherishing myself is what opens my doors.

The entire group wanted everyone to learn from the discovery. Jimin continued, “This is something that I feel is right and something that we wanted to share with everybody.

Listen to Jimin speak about their new realizations on the importance of self-love.