The boys of CNBlue recently signed an exclusive endorsement deal with CJ’s Olive Young, a beauty care and health products distributions corporation.

Representatives from CJ’s Olive Young issued a statement on their decision, saying that each member – Jung Yong Hwa, Lee Jung Shin, Lee Jong Hyun and Kang Min Hyuk- possesses a unique style and look, which fits right in with the brand’s next “trendy lifestyle” campaign.

On why they singled out the group to promote their brand, CJ Olive Young’s director of marketing beamed about the band, “Coupled with their youthful energy and bright vibe, their biggest attraction is that each member has their unique sense of individuality.”

You can catch the group’s TV ads and their promotion as the brand’s endorsement models all in mid-April.

CNBlue's Jung Yong Hwa