Creative directors have a significant role in deciding the concept of a company’s groups. Their vision of a project is manifested in the teasers, print, album covers, and videos of the group, which is why they are often called “art directors” as well.

Among the most well-known creative directors are Min Heejin and Sinxity who each worked in the biggest companies in the industry: SM Entertainment and YG Entertainment respectively.

Check out some of their most memorable works with the companies below!

1. SM Entertainment – Min Heejin

min heejin2

Min Heejin may now be working with BigHit Entertainment, but she was an integral part of SM Entertainment for years. Many fans consider 2013-2015 her peak as she spearheaded some of the most memorable concepts from SHINee, f(x), and Super Junior, and more. Min Heejin was especially known for her innovative and playful concepts.

1. SHINee

Romeo

romeo

1 of 1

1 of 1

2. f(x)

Pink Tape

pink tape

4 Walls

Print

3. Super Junior

Mr. Simple

mr simple min heejin

4. EXO

Monster

monster

5. NCT U

7th Sense

7th sense

2. YG Entertainment – Sinxity

sinxity

Moving on, SJ “Sinxity” Shin was the former creative director of YG Entertainment who worked with acts such as WINNER and ONE since their debut. While Min Heejin is known for her playful concepts, Sinxity is renowned for his classy and calming concepts.

Sinxity has since opened his own company called AXIS which houses former K-POP STAR winner KATIE.

1. WINNER

2014 S/S

ss2014 winner

2. ONE

One Day

one debut

one

3. Bobby

Love and Fall

love and fall

bobby

4. BLACKPINK

SQUARE TWO

pwf

jisoo

5. AKMU

Dinosaur

AKMU AKMU ep

Min Heejin or Sinxity—which one do you prefer?

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