Etude House has now become a global brand for K-Beauty and cosmetics. Their models become about as iconic as the brand itself. Here are the models for Etude House from 1999 up to now!

1. Jun Ji Hyun

Famous actress Jun Ji Hyun was once a model for the brand back in 1999.

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2. S.E.S

Girl group S.E.S was made models in 2000.

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3. Song Hye Kyo

The popular actress was one of the longest running models for the road shop brand. She modelled for them between 2001 to 2006.

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4. Go A Ra

Go A Ra took over in 2006, and stayed with the brand until 2008.

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5. Park Shin Hye

In 2009, when the brand started their expansion overseas, Park Shin Hye was selected as a model alongside Lee Min Ho.

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6. 2NE1

Some may not remember this due to Etude House being a brand that is decidedly girlish, but hiphop megastars 2NE1 once modelled for them in 2010.

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7. Sandara Park

Later on, Sandara Park became the sole model out of the entire group. She modelled for a year between 2011 and 2012.

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8. Krystal and Sulli of f(x)

Krystal and Sulli modelled for the brand between 2013 and 2014, with SHINee as well.

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They were definitely one of the representative models for the brand.

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9. Krystal

Afterwards, Krystal secured a solo modelling contract up to 2017.

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10. Red Velvet

Her junior, Red Velvet, took over in 2018.

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Bonus: I.O.I

Although they weren’t selected as official models, I.O.I helped promote one of their lipstick lines in 2016.

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Bonus: Kim Doa

Kim Doa of Produce 101 fame became a sub-model for the brand!

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