EXO‘s Kai has been selected to be the muse for many different brands however he has also been the first for a lot of them as well.


Recently, he was the first Korean to be Gucci’s Global Brand Ambassador and the first Korean celebrity to have a collection with the brand. Now, he has been chosen to be the first Asia-Pacific muse for Bobbi Brown Cosmetics!



Kai was very excited about the journey he would be making with the brand.

It’s like a dream to be Bobbi Brown’s first Asian muse. Bobbi Brown’s philosophy upholding natural beauty as well as self-esteem is a perfect fit for me. It’s a very happy and exciting challenge to be able to show a new side of myself through this partnership. I can’t wait to to show that side in the future.



| Bobbi Brown Cosmetics

Today, to celebrate the announcement, a Teddy Bear ballon set was sent to the photoshoot and Bobbi Brown Cosmetics’ official Instagram shared a video of a dance that Kai choreographed himself.

Kai will be modeling the Intensive Skin Serum Radiance Collection for “fresh, healthy, lustrous skin” and will be featured in 1st Look magazine’s April issue.