EXO‘s Kai has been recently selected as the exclusive model for an outdoor sportswear brand, BCC.

BCC, which stands for Blackyak Climbing Crew, sells lifestyle wear that is based on a climbing theme. It boasts clothing with high durability and practicality, especially for sports fanatics.

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| BCC

BCC representatives stated that through working on a variety of contents with their new model Kai, they are planning on strong strategy to expand the recognition of climbing culture along with their collection and pieces.

Kai is a perfect fit for the brand given his high performance level and free spirit. Representatives have selected Kai as they feel that he is able to surpass limitations to uniquely express bravery and boldness.

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| BCC

Kai recently concluded his promotions for solo song, “Mmmh”. We can’t wait to see what he brings to the table with BCC!