The Korean Business Research Institute has published this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from January 7 to February 8.

BTS topped the rankings for the ninth consecutive month, scoring a brand reputation index of 15,054,429 for February. High-ranking phrases in the group’s keyword analysis included “Billboard,” “Grammy Awards,” and “Burn the Stage,” while their highest-ranking related terms included “happy,” “love,” and “cute.” BTS’s positivity-negativity analysis for the month revealed a score of 72.04 percent positive reactions.

SEVENTEEN rose to second place this month with a brand reputation index of 5,883,604, marking a 21.88 percent increase from their January score.

EXO maintained their spot at third place on the list, scoring a total brand reputation index of 5,285,921 for February.

Check out this month’s top 30 below!

  1. BTS
  3. EXO
  4. ASTRO
  5. NU’EST
  6. BTOB
  7. SHINee
  9. NCT
  11. The Boyz
  12. BEAST
  13. iKON
  14. Stray Kids
  15. Super Junior
  16. VIXX
  17. MONSTA X
  18. TVXQ
  19. Shinhwa
  20. 2PM
  21. Block B
  22. SF9
  23. ATEEZ
  25. B1A4
  26. Highlight
  27. GOT7
  28. TREI
  29. MONT
  30. BLACK6IX

Source (1)