When it comes to the hardships of K-Pop idols, no one knows them better than former idols themselves. This is why YouTube channel Wayland by Crayon Pop‘s Way is a treasure trove of Korean entertainment tea. In the latest video she uploaded on September 24, she revealed more details about the industry.

way

The comment she tackled was on the short-lived popularity of idols: “The lifespan of idols is very short. What do you think about that? I dream of becoming an idol, but how should I prepare for it afterwards?”

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She started by explaining that 2020 was a rough year in itself. The uncertainty that idols have to face in the future came faster than expected.

The year 2020 was a very confusing and chaotic year for all of us. Maybe that’s why it seemed like time just flew past us.

— WayLand

K-Pop idols were hit hard. Their biggest revenue streams were cut due to social distancing restrictions.

All pre-planned concerts and fanmeetings were cancelled.

— WayLand

For the fortunate few, these events were successfully replaced by online methods. BTS‘s “BANG BANG CON: The Live”, for instance, had a larger turnout than any of their previous stadium concerts.

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| BIG HIT Entertainment

Lesser known K-Pop groups, however, still lost money due to the pandemic.

When it comes to regional festivals, with the majority [of attendees] being elders, the online change could not happen so quickly. I believe that many idols were having troubles with such situations where regional festivals were becoming unavailable as COVID-19 started.

— WayLand

These smaller events were lucrative for K-Pop groups who did not yet have solid fanbases.

Those festivals are actually a pretty good source of income.

— WayLand

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This is not the first time the K-Pop industry was revealed to have suffered because of COVID-19. Current trainees shared that their debut has been pushed back until more certain times come. Insiders have also divulged that most small agencies are becoming bankrupt.

I used to have a full staff of managers and stylists. Now I’m taking care of everything by myself. I’m trying to cut costs where I can.

— Agency CEO

Check out WayLand’s full video below.