After much waiting, f(x) has finally released their highly anticipated “Rum Pum Pum Pum” music video from their second studio album “Pink Tape” for all to see. The new music video, as seen from their previous teaser, is full of color and is just bursting with charm. 

The song itself will also be a pleasure for all f(x) fans. It is a pop dance song that has a great addictive melody along with f(x)’s familiar electronic overtones. The song’s highlight is definitely the chorus that mixes the lyrics “Rum Pum Pum Pum” with an almost marching band like quality. Overall, the song and music video is a great return for the group that keeps the familiar styles one comes to expect from f(x) while introducing newer elements to make the song and music video feel very fresh.

The album will be released on July 29 and the girls will have their first comeback stage beforehand on July 25 through Mnet’s “M! Countdown.”

You can check out the music video for yourselves below!