f(x)’s Victoria is the new face for cosmetic brand IPKN New York (IPKN). A representative of IPKN stated, “Victoria’s innocent and bright image, along with her elegant appeal, fit well with our brand concept. Additionally, she’s gaining more and more popularity both domestically and internationally, and we believe her various activities at home and abroad will help increase our brand awareness.

Victoria has already finished shooting her poster shots and CFs on June 20th. While filming lasted over 10 hours, she maintained her bright, charming smile throughout the long hours and did not show signs of fatigue.Since her debut, Victoria has been a favorite among advertisers. Her long list of endorsement deals include Smoothie King, Estee Lauder, Caribbean Bay, Jardin Coffee, and others.  Currently, she’s busy promoting “Hot Summer” with her fellow f(x) members.