Actor Gong Yoo of Goblin fame has been announced as the new ambassador for Chanel. He will be the face of Chanel Korea, for watches and fine jewelry.

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| Chanel

His new position was announced through an exclusive photoshoot with Elle Magazine Korea for the May publication. He showed off the iconic Chanel watch, J12. This is his first-ever shoot with the brand. Gong Yoo shared that he was thrilled to be working with the House of Chanel, and believes that it is an iconic brand with a rich history, that also simultaneously has modern elements to it. He is highly anticipating future activities with the brand.

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| Chanel

Gong Yoo is an appropriate choice given his luxurious image and mature age. Coincidentally, his co-star from Goblin, Kim Go Eun, is also active as a Chanel ambassador.