The producer duo, GroovyRoom, has recently announced that they are launching a new label called AREA, in partnership with Jay Park’s label, H1GHR MUSIC.

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| @H1GHRMUSICOFFICIAL/Facebook

Many fans will probably notice them by their producer tagline, “Groovy Everywhere.” They have produced songs such as “a sOng Of ice&fire” by OnlyOneOf, “Don’t Know You” by Heize, “Just U” by Jeong Sewoon, “Heyahe” by ONE, and “EUNG FREESTYLE” by DPR Live, Punchnello, Owen Ovadoz, Sik-K, and Flowsik.

This also explained why they named their label AREA.

Many people misunderstood the signature sound ‘Groovy Everywhere’ as ‘Groovy Area.’ I hope that it can be a space of envy, with people thinking, ‘I want to work on music in a place like that.’

—GroovyRoom

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| @groovypark/Instagram

The first artist signed under their label is GEMINI, who just released “Trip” and “Fake.”. Jay Park collaborated with him for “Trip” as well as GroovyRoom. Korean-Canadian artist Paul Blanco was featured on “Fake.”

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On March 5, AREA and H1GHR MUSIC will be dropping a special project with Heron Preston and Dazed Korea. They have teamed up to create a music video for “Trip” and a fashion art film.

It currently appears that they will only be a label for Korean hip-hop and R&B artists, but the future remains to be seen.