Justin BieberDemi Lovato, and J Balvin are officially part of the HYBE family, and they couldn’t be happier!

| HYBE Labels/Youtube

A new HYBE Labels video titled “HYBE x Ithaca Holdings” is celebrating the merger between HYBE and Scooter Braun‘s investment company Ithaca HoldingsSB Projects, a talent agency under Ithaca Holdings, is home to Justin Bieber, Demi Lovato, Ariana Grande, J Balvin, and many more talented stars.

J Balvin is looking forward to what this partnership will bring to the team. He says, “this is going to be on another level.” 


Hey BTS. Hello from J Balvin. Good vibes! Congratulations to Scooter Braun and Chairman Bang. Graces, this is going to be on another level. Such amazing vibes.

— J Balvin

In Demi Lovato’s congratulatory message, she said, “Congratulations Chairman Bang and Scooter for bringing the Ithaca and HYBE family together worldwide.” 


Justin Bieber congratulated Bang Si Hyuk, Scooter Braun, and everyone who was part of making the merger happen. He is looking forward to making history with his new HYBE family.


What going on, guys? Congratulations Mr. Bang and Scooter on this historic partnership. The prospects of working together with these amazing teams and stepping further into the global music scene is very exciting. Congrats to everyone again. Thanks, guys, I’m thrilled for the potential this alliance holds!

Kudos to the teams. We’re getting support from every angle, and there’s so much we can do as a team. I want to congratulate everyone on this deal. Let’s make history together.

— Justine Bieber

BTS is also welcoming these stars to the HYBE family. Check out their congratulatory messages here or watch the full video below: