SBS “The Show” To Introduce International Fan Voting After Backlash Over New Music Show Win Criteria
After facing backlash over a controversial new set of criteria for music show wins, SBS MTV‘s The Show has seemingly U-turned on its original proposal.
Since 2018, the criteria for wins on The Show have been:
- Digital points (40%)
- Music video views (20%)
- Music expert judging (15%)
- Physical album sales (10%)
- Live voting for Koreans only (10%)
- Global pre-voting (5%).
The pre-voting category allowed fans from anywhere in the world to influence a group’s win by casting their votes on the Starplay app. Many music shows use a similar system, but The Show‘s allocated score percentage for pre-voting was already notably lower than the rest. Mnet‘s M Countdown, for example, allocates 10% of the score to global fan voting, while the pre-voting category on MBC‘s Show Champion is worth 20% of the score.
So, when SBS MTV announced that The Show would be following new judging criteria that omitted pre-voting, numerous international fans were furious. According to a tweet from The Show, the new win criteria allocated 15% of the score to Korean-only live voting, removing the global pre-vote and keeping all other categories the same.
please think about us international fans, we also try to contribute but like this is practically impossible. what can we do to support our favorite artists if you give us no way? i hope you can change it back to how it was before.
— ???????????????? (@frockyshine) January 18, 2021
Many fans wanted to know SBS MTV’s reasoning for disregarding the artists’ international fanbases, especially given that pre-voting was one of the only ways for fans outside of Korea to help their favorite artists get music show wins.
why make it harder for us international fans ?????
and only sms voting ??? most of the artists have huge international fanbases. we can now do nothing to help our faves ???????????
— Anja Black 위니 ???????????????? ???????????????????????????? ???????? 원호 사랑해 (@WeneeGermany) January 18, 2021
Others complained that they’d already watched numerous ads on Starplay to collect voting tickets for their favorite groups, accumulating advertising revenue for SBS MTV with no reward.
Thank you for making me watch 2000 ads for nothing
— elbeppi (@elbeppi) January 18, 2021
Some fans had even purchased votes through the app, and SBS MTV gave no word on whether they’d be reimbursed in any way.
So what will you do with those of us who have bought prime members and votes? Do you know how much loss you've done to overseas fans by suddenly making this decision?
And also vote via SMS is unfair to the artists who have huge fanbase oversea.
Are you ready to account for these?
— Yan ???? #에이스 (@YankoWong1) January 18, 2021
Luckily for international fans, the backlash seemed to reach SBS MTV. One day after the criteria changes were announced, the network shared a new announcement. According to their tweet, The Show will be adding “new global voting methods” soon “to better facilitate global fans’ participation“.
To better facilitate global fans’ participation, THE SHOW is in the process of reorganizing its program, including a new voting method.
New global voting methods will be announced soon.
Please stay tuned for the new THE SHOW.
— THE SHOW (@sbsmtvtheshow) January 19, 2021
Judging by the statement, it seems that the new voting categories are just a temporary replacement while SBS MTV devises an alternative set of criteria that doesn’t include overseas fans. Many were overjoyed to hear that they’d still be able to help their favorite groups rack up wins.
However, others still aren’t happy about the Starplay tickets they’ve saved up. Back in 2019, SBS MTV introduced Starplay as a replacement for their original voting app, Starpass. When voting was discontinued on Starpass, fans lost all the tickets they’d purchased and watched ads for. Now, many disgruntled fans think SBS MTV may be about to pull the same scenario.
Give me back my tickets I saved up on Starplay. Y’all did the same thing with Starpass. I’m starting to think something’s up… https://t.co/3zueaLsEzl
— ً (@seongyuqis) January 19, 2021