Saturday afternoon in Myeong-dong is no joke. Seoul’s most popular tourist shopping district is jam-packed with foreigners and locals seeking the latest in cosmetics, fashion… and on this particular weekend, a live makeup demonstration from celebrity artist Pony. Of course, there are plenty of public makeup demos in Korea, but most of them aren’t met with hordes of fans with DSLRs and phone cameras at the ready. That’s because Pony is not just any makeup artist; she’s practically her own brand. She’s written four books, endorsed Etude House and Innisfree, and launched her own line of bestselling cosmetics from Memebox.

The former ulzzang is also a natural at the Instagram game, providing her 850K followers with perfect selfies and shots of herself with Jeremy Scott, Ryu Hyun Jin, and of course, 2NE1’s CL. These days, Pony has been receiving a lot of attention since it was revealed that she’s the secret weapon behind CL’s latest look — but make no mistake, netizens in the know have been aware of Pony for years. Her chatty, easy-to-understand YouTube makeup tutorials — which explain how to pull off any look, from Girls’ Generation to HyunA to Gong Hyo Jin in “It’s Okay, That’s Love” — are a must-watch for anyone seeking K-pop style. We took a few minutes to chat with Pony to ask her about her holy grail Memebox product, her preferred zombie apocalypse partner, and of course, that famous pink hair. Check it out!