The Korean Business Research Institute has revealed this month’s brand reputation rankings for female advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from December 25 to January 26. The Korean Business Research Institute evaluated the participation, interaction, and community indexes of 50 female advertisement models in order to calculate each star’s total brand reputation index for January.

Actress Yum Jung Ah, who is currently starring in JTBC’s hit drama “SKY Castle,” made her debut in the rankings at the top of this month’s list. The star’s total brand reputation index for January came out to 1,785,052.

High-ranking phrases in Yum Jung Ah’s keyword analysis included “envious,” “smart,” and “sense of injustice,” while her highest-ranking related terms included “SKY Castle,” “Kim Seo Hyung,” and “age.” The actress’s positivity-negativity analysis also revealed a score of 81.50 percent positive reactions.

Red Velvet’s Irene rose to second place this month after seeing an impressive 55.62 percent increase in her score since November (the last time the rankings were published). The idol’s total brand reputation index came out to 1,018,857 for the month.

Jessi took third place on the list with a total brand reputation index of 969,463 for January, marking a substantial 51.54 percent increase in her score since November.

Check out the top 30 for January below!

  1. Yum Jung Ah
  2. Red Velvet’s Irene
  3. Jessi
  4. IU
  5. Jo Bo Ah
  6. 9MUSES’ Kyungri
  7. MOMOLAND’s Nancy
  8. Kim Yuna
  9. Park Na Rae
  10. Berry Good’s Johyun
  11. Lee Young Ja
  12. Chungha
  13. Girl’s Day’s Hyeri
  14. Kim Soo Mi
  15. Girls’ Generation’s Taeyeon
  16. Han Hye Jin
  17. Hong Jin Young
  18. Jun Ji Hyun
  19. Son Ye Jin
  20. Han Ga In
  21. Yoon So Hee
  22. MAMAMOO’s Hwasa
  23. Girl’s Day’s Yura
  24. Lee Sun Bin
  25. Kim Hye Soo
  26. Kim Seo Hyung
  27. Apink’s Son Naeun
  28. Shin Min Ah
  29. f(x)’s Victoria
  30. Kim Yoo Jung

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