The Korean Business Research Institute has announced this month’s brand reputation rankings for male advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from December 24, 2018 to January 25, 2019. The Korean Business Research Institute evaluated the participation, communication, media, and social values of 50 male advertisement models in order to calculate each star’s total brand reputation index for January.

Kang Daniel held onto his spot at the top of the list this month, scoring a brand reputation index of 2,335,423 for January. High-ranking phrases in his keyword analysis included “Instagram,” “fan cafe,” and “concert,” while his highest-ranking related terms included “cute,” “handsome,” and “cool.” The idol’s positivity-negativity analysis also revealed a score of 85.14 percent positive reactions.

Celebrity chef Baek Jong Won also maintained his position at second place, scoring a brand reputation index of 2,257,752 for the month.

Meanwhile, soccer star Son Heung Min shot up in the rankings to take third place this month, earning a total brand reputation index of 2,011,372 for January.

Check out the top 30 for this month below!

  1. Kang Daniel
  2. Baek Jong Won
  3. Son Heung Min
  4. Lee Seung Gi
  5. Hyun Bin
  6. Park Bo Gum
  7. Lee Byung Hun
  8. Park Ji Sung
  9. Park Seo Joon
  10. Jung Woo Sung
  11. Yoo Jae Suk
  12. Gong Yoo
  13. Ha Jung Woo
  14. Kim Min Jae
  15. BTOB’s Yook Sungjae
  16. Jun Hyun Moo
  17. ASTRO’s Cha Eun Woo
  18. Lee Sang Min
  19. Kim Jae Hwan
  20. Lee Soon Jae
  21. Won Bin
  22. Jung Joon Ho
  23. So Ji Sub
  24. Yoo Seung Ho
  25. Shin Dong Yup
  26. Song Joong Ki
  27. Park Sung Kwang
  28. Yoo Yeon Seok
  29. Ryu Seung Ryong
  30. Ryu Jun Yeol

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