The Korean Business Research Institute has published this month’s brand reputation rankings for male advertisement models!

The rankings were determined through an analysis of consumer behavior using big data collected from May 21 to June 22. The Korean Business Research Institute evaluated the participation, communication, media, and social values of 50 male advertisement models in order to calculate each star’s total brand reputation index for June.

Wanna One’s Kang Daniel topped this month’s rankings with a brand reputation index of 1,073,888. The idol’s highest-ranking related terms for June included “cute,” “I like him,” and “handsome.” His positivity-negativity analysis also revealed a score of 83.22 percent positive reactions.

Gong Yoo maintained his position at second place on the list with a brand reputation index of 768,187, while Park Seo Joon took third place with an index of 672,836. Park Seo Joon, who is currently starring in the hit drama “What’s Wrong with Secretary Kim,” enjoyed an impressive 46.98 percent increase in his score since May.

Jung Hae In, who placed first in last month’s rankings, came in at fourth place for June, with Sung Dong Il following close behind at fifth.

Check out the top 30 below!

  1. Wanna One’s Kang Daniel
  2. Gong Yoo
  3. Park Seo Joon
  4. Jung Hae In
  5. Sung Dong Il
  6. Baek Jong Won
  7. Jun Hyun Moo
  8. Yoo Jae Suk
  9. Jo Se Ho
  10. Ryu Jun Yeol
  11. Park Bo Gum
  12. Jo Jung Suk
  13. Jo Jin Woong
  14. Kwon Sang Woo
  15. Lee Sang Min
  16. Cha Seung Won
  17. Kim Jong Kook
  18. Jung Woo Sung
  19. Jung Sung Ho
  20. Kim Jong Min
  21. Jung Sang Hoon
  22. Lee Min Ho
  23. Hwang Chi Yeol
  24. Song Joong Ki
  25. Jo In Sung
  26. Kim Soo Hyun
  27. Jung Joon Ho
  28. Kang Dong Won
  29. Lee Byung Hun
  30. Shin Dong Yup

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