Dessert brand “Petitzel” has chosen Kim Soo Hyun as its new model on March 5.

With the current “Hwon Fever” that is sweeping across the globe, Kim Soo Hyun’s popularity through the drama, “The Moon that Embraces the Sun,” is shooting through the roof. Thus, numerous CFs, magazine photo shoots, and on/offline events want Kim Soo Hyun as their main spokesperson and model.

Sources from “Petitzel” say, “Kim Soo Hyun showed a soft charisma in his drama, which can appeal to many people.”

“Petitzel” will be holding an event where thirty lucky contestants are chosen to receive various dessert gift sets that are signed by Kim Soo Hyun himself. The event will start on March 11 and the winners will be announced on March 12 through their Facebook page. All you need to do is “like” the “Petitzel” Facebook page as well as leave a wall post, stating why you want to be chosen for this prize.