Kim Soo Hyun is the male model of the fall season with a new photo from an ad campaign released on August 21. In the new photo, the young actor channels the “women love the look of the fall man” theme of the shoot for clothing brand ZIOZIA.

The highlight piece of the apparel is a vintage leather jacket styled to mix and match with other classic pieces to create a distinctly powerful fall fashion.

“Kim Soo Hyun brings out the sensibility of male consumers in their 20s and 30s, while also causing a sensation among women, which makes him ideal for the brand,” ZIOZIA marketing deputy head Kim Yoon Hee said in a statement.

More of Kim Soo Hyun’s campaign for ZIOZIA will be available various promotional channels. Events will likewise be found via the brand’s official web site.