Koreans Are Actively Boycotting Ahn Jae Hyun And Endorsed Brands Are Responding
With the news of his divorce, Ahn Jae Hyun is facing heavy criticism from Korean fans and is being boycotted across the nation. While none of the “allegations” – of him belittling his wife’s body or him being intimate with other women – that were made against him have been confirmed, netizens are plenty agitated with Ahn Jae Hyun for “pretending to be a good husband”.
Especially with Goo Hye Sun‘s latest statement revealing more shocking details about Ahn Jae Hyun and her relationship with him, while unverified, Koreans are requesting his TV program producers to also consider excluding him from the cast.
For example, Ahn Jae Hyun is currently shooting a K-Drama Love with Flaws scheduled to premiere in November 2019. Netizens are threatening to boycott the series if Ahn Jae Hyun ends up completing the show. Entertainment shows like New Journey to the West are also dealing with viewers who demand Ahn Jae Hyun to be kicked out.
Brands that embraced his “Perfect Husband Material” reputation and endorsed him to advertise their products are now taking his promotional pictures and contents down. Korean beauty brand MERBLISS has removed all associations with Ahn Jae Hyun from their promotions.
With the controversy between Ahn Jae Hyun and Goo Hye Sun growing, MERBLISS has decided that the image does not align with the direction the brand wishes to take. From here on, MERBLISS will halt all promotions and content creation involving Ahn Jae Hyun. Any previous material that features Ahn Jae Hyun will also be removed in order.
And Korean apparel brand GIORDANO announced that it will also be removing Ahn Jae Hyun from its upcoming F/W promotions. Ahn Jae Hyun, who recently did a photoshoot for the brand with actor Jung Woo Sung, had his promotional pictures go up in most GIORDANO locations. Unfortunately, with the noise regarding his divorce, the brand immediately took action and removed all Ahn Jae Hyun material from its stores.
No further information has been shared regarding the status of their divorce, but Ahn Jae Hyun and Goo Hye Sun continue to remain the center of attention for exposing each other. Some netizens believe boycotting him is “going to far” when nothing is for certain.
Meanwhile, netizens remain concerned for Goo Hye Sun’s mental health as she continues to battle the process alone.