Last year, there were five K-Pop entertainment companies that rose to the top when it came to album sales and overall profit: BigHit Entertainment (home of BTS and TXT); SM Entertainment (including artists such as EXO, NCT, Red Velvet, and SuperM); JYP Entertainment (home of TWICE, Stray Kids, and ITZY); Pledis Entertainment (SEVENTEEN and NU’EST‘s label); and YG Entertainment (which includes BLACKPINK, TREASURE, iKON, and WINNER).

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IU

It’s practically a guarantee that debuting under one of these labels is bound to get an artist plenty of attention and, if they work hard and produce good music, lots of popularity! Because of this, artists from these labels tend to drown out many others that are equally deserving.

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MAMAMOO’s Hwasa

There are many other artists in the industry that deserve recognition, and this is an attempt to do just that! While all of these music videos are still quite popular (they all still have over 100 million views), they’re usually not included on most-watched lists because the big-name MVs tend to get hundreds of millions of views in record time. However, here are the 25 most-watched K-Pop music videos in history not from the 5 companies mentioned!

25. “Flash” by X1

Released on August 27, 2019 by Swing Entertainment, “Flash” currently has 108.9 million views (as well as 1.69 million likes) on YouTube!

24. “UP&DOWN” by EXID

Released on August 26, 2014 by Banana Culture, “UP&DOWN” currently has 110.0 million views (as well as 998.6k likes) on YouTube!

23. “Ice Cream” by HyunA

Released on October 21, 2012 by Cube Entertainment, “Ice Cream” currently has 111.9 million views (as well as 529.5k likes) on YouTube!

22. “Roll Deep” by HyunA

Released on August 20, 2015 by Cube Entertainment, “Roll Deep” currently has 113.4 million views (as well as 1.05 million likes) on YouTube!

21. “Not Spring, Love, or Cherry Blossoms” by IU & HIGH4

Released on April 7, 2014 by N.A.P. Entertainment, “Not Spring, Love, or Cherry Blossoms” currently has 116.0 million views (as well as 732.7k likes) on YouTube!

20. “Hero” by MONSTA X

Released on October 1, 2015 by Starship Entertainment, “Hero” currently has 116.7 million views (as well as 1.71 million likes) on YouTube!

19. “Alone” by SISTAR

Released on April 11, 2012 by Starship Entertainment, “Alone” currently has 119.5 million views (as well as 452.9k likes) on YouTube!

18. “Eight” by IU (ft. Suga)

Released on May 6, 2020 by EDAM Entertainment, “Eight” currently has 125.8 million views (as well as 5.19 million likes) on YouTube!

17. “Adios” by EVERGLOW

Released on August 19, 2019 by Yuehua Entertainment, “Adios” currently has 137.4 million views (as well as 2.22 million likes) on YouTube!

16. “Oh My God” by (G)I-DLE

Released on April 6, 2020 by Cube Entertainment, “Oh My God” currently has 137.5 million views (as well as 2.27 million likes) on YouTube!

15. “Energetic” by Wanna One

Released on August 7, 2017 by YMC Entertainment and CJ E&M Music, “Energetic” currently has 144.3 million views (as well as 2.30 million likes) on YouTube!

14. “This Love” by Davichi

Released on March 2, 2016 by Music&NEW and OU Entertainment, “This Love” currently has 147.1 million views (as well as 746.0k likes) on YouTube!

13. “La Vie en Rose” by IZ*ONE

Released on October 29, 2018 by Off the Record Entertainment, “La Vie en Rose” currently has 147.5 million views (as well as 1.68 million likes) on YouTube!

12. “Gashina” by Sunmi

Released on August 21, 2017 by LOEN Entertainment, “Gashina” currently has 149.8 million views (as well as 2.10 million likes) on YouTube!

11. “Crazy” by 4MINUTE

Released on February 8, 2015 by Cube Entertainment, “Crazy” currently has 149.8 million views (as well as 1.54 million likes) on YouTube!

10. “Bubble Pop!” by HyunA

Released on July 4, 2011 by Cube Entertainment, “Bubble Pop!” currently has 150.7 million views (as well as 714.9k likes) on YouTube!

9. “Maria” by Hwasa

Released on June 29, 2020 by RBW, “Maria” currently has 158.8 million views (as well as 3.44 million likes) on YouTube!

8. “LATATA” by (G)I-DLE

Released on May 2, 2018 by Cube Entertainment, “LATATA” currently has 161.0 million views (as well as 1.87 million likes) on YouTube!

7. “Palette” by IU

Released on April 21, 2017 by FAVE Entertainment, “Palette” currently has 162.3 million views (as well as 1.55 million likes) on YouTube!

6. “DUN DUN” by EVERGLOW

Released on February 3, 2020 by Yuehua Entertainment, “DUN DUN” currently has 197.9 million views (as well as 3.10 million likes) on YouTube!

5. “BBIBBI” by IU

Released on October 10, 2018 by Kakao M, “BBIBBI” currently has 200.8 million views (as well as 2.89 million likes) on YouTube!

4. “BAAM” by MOMOLAND

Released on June 26, 2018 by MLD Entertainment, “BAAM” currently has 214.4 million views (as well as 1.87 million likes) on YouTube!

3. “Shine” by PENTAGON

Released on April 2, 2018 by Cube Entertainment, “Shine” currently has 217.4 million views (as well as 2.84 million likes) on YouTube!

2. “Hip” by MAMAMOO

Released on November 14, 2019 by RBW, “Hip” currently has 235.9 million views (as well as 3.74 million likes) on YouTube!

1. “BBoom BBoom” by MOMOLAND

Released on January 3, 2018 by LOEN Entertainment, “BBoom BBoom” currently has 496.8 million views (as well as 3.74 million likes) on YouTube!