While the “Big 3” in K-Pop has been less clear in recent years, for a long time SM Entertainment, JYP Entertainment, and YG Entertainment were known to be at the top of the K-Pop industry.

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BLACKPINK’s Jennie

Because of this, their idols tended to get more attention and popularity than those from smaller companies, due to the larger budgets and better marketing that the companies could afford to use on them.

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EXO’s Baekhyun

Thanks to Google Analytics, we can go back in time to see which K-Pop idols were being searched the most over certain periods of time, which can be a measure of an artist’s popularity or at least how much interest fans have in them. While we’ve looked at other idols in the past, today we’re focusing on the idols who are known as vocalists in their groups.

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Girls’ Generation’s Taeyeon

These are the 5 most-searched K-Pop vocalists from the “Big 3” companies of each year over the last decade! Each graph shows how highly searched they were in comparison to each other, and the final “overall” graph compares all 16 vocalists to each other in total over the decade.

2012

5. Donghae (Super Junior)

4. CL (2NE1)

3. Seohyun (Girls’ Generation)

2. Taeyeon (Girls’ Generation)

1. Eunhyuk (Super Junior)

meta-chart - 2021-03-05T165820.429

2013

2. CL (2NE1), Suzy (former Miss A), & Baekhyun (EXO) (Tied)

1. Eunhyuk (Super Junior), Luhan (former EXO), & Taeyeon (Girls’ Generation) (Tied)

meta-chart - 2021-03-05T170404.115

2014

5. Suzy (former Miss A)

4. CL (2NE1)

3. Taeyang (BIGBANG)

2. Taeyeon (Girls’ Generation)

1. Eunhyuk (Super Junior)

meta-chart - 2021-03-05T170646.919

2015

5. CL (2NE1)

4. Eunhyuk (Super Junior)

3. Suzy (former Miss A)

2. Baekhyun (EXO)

1. Taeyeon (Girls’ Generation)

meta-chart - 2021-03-05T170946.392

2016

5. D.O. (EXO)

4. Eunhyuk (Super Junior)

3. Baekhyun (EXO)

2. Taeyeon (Girls’ Generation)

1. Suzy (former Miss A)

meta-chart - 2021-03-05T171250.717

2017

5. Taeyang (BIGBANG)

4. Jennie (BLACKPINK)

3. D.O. (EXO)

2. Taeyeon (Girls’ Generation)

1. Baekhyun (EXO)

meta-chart - 2021-03-05T171509.035

2018

4. Baekhyun & D.O. (EXO) (Tied)

3. Rosé (BLACKPINK)

2. Jisoo (BLACKPINK)

1. Jennie (BLACKPINK)

meta-chart - 2021-03-05T171731.606

2019

5. Taeyeon (Girls’ Generation)

4. Rosé (BLACKPINK)

3. Jisoo (BLACKPINK)

2. Jennie (BLACKPINK)

1. Chen (EXO)

meta-chart - 2021-03-05T171924.352

2020

4. Baekhyun & Suho (EXO) (Tied)

3. Rosé (BLACKPINK)

2. Jisoo (BLACKPINK)

1. Jennie (BLACKPINK)

meta-chart - 2021-03-05T172155.310

2021 (So Far)

5. Taeyeon (Girls’ Generation), Baekhyun & Suho (EXO) (Tied)

4. Jaehyun (NCT)

3. Jisoo (BLACKPINK)

2. Rosé (BLACKPINK)

1. Jennie (BLACKPINK)

meta-chart - 2021-03-05T172617.123

Overall:

meta-chart - 2021-03-05T175323.943