Kpop4Planet, a fan-driven climate action platform, launched on March 3 with the hopes of becoming the number one platform for like-minded K-Pop fans to come together and show their passion for climate justice.

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The head organizer of the platform, Nurul Sarifah, states that the site will make use of the unique crowd-driven activism that K-Pop has become recognized for, to persuade businesses and governments to make positive environmental changes.

Sarifah further stated that climate change is a crisis mostly affecting Generation Z and millennials: the majority of the K-Pop fanbase.

We are the ones who will be most severely affected by decisions taken or not taken today. Fighting for climate justice means fighting for our future.

– Nurul Sarifah

The platform’s launching day coincided with World Wildlife Day for a reason, as the protection of wildlife is yet another one of Kpop4Planet’s aims.

Kpop4Planet highlights K-Pop groups who have, and continue to, advocate for action against climate change. The site acknowledges BLACKPINK, who recently became goodwill ambassadors for the United Nations‘ climate action.

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It also commends the members of Red Velvet, who acted as representatives of the UN International Day of Clean Air in August of last year.

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The platform recognizes fandoms for supporting the fight for climate justice, and invites more K-Pop fans to join this fight in order to continue enjoying K-Pop on a planet that is liveable.