Lee Min Ho was chosen to represent innisfree. The makeup brand is releasing a new men’s line titled “forest for men.” The concept of the photoshoot for the advertisements was nature, forests, and relaxation. The photoshoot took place at Jeju’s Gotjawal. In the shown picture, Lee Min Ho shows off his smile and naturally shining skin.

Lee Min Ho commented about Gotjawal because of its beauty, he said “It is so surprising and neat that our country South Korea has such a pure and clean location.”

Lee Min Ho will be the face for the launch of the male line and also the global launch of innisfree itself.

Check out the following clip, it is a promotional greeting for innisfree launching in China: