ARMY, it’s time to put on your detective caps and get your theories “ON”!

lifegoneson
| BANGTANTV/Youtube

Earlier this month, BTS released the first concept photo for their upcoming album, BE, followed by a postcard project called #Dear_ARMY.

group
| @bts_bighit/Twitter

Now, BTS has dropped a new teaser image on Weverse along with preorder links for BE. The text, “Life Goes On”, is a quote from the speech the group gave at the 75th United Nations General Assembly last month.

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The stylization of the word “ON” is similar to that of BTS’s “ON” Kinetic Manifesto film thumbnail…

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…and the promotional photos for their virtual concert MAP OF THE SOUL ON:E. 

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What does it all mean? Some fans believe that “Life Goes On” could be BE‘s title track or a key theme.

What are your theories?