The Korean Business Research Institute has revealed this month’s brand reputation rankings for male advertisement models!

The rankings were determined through an analysis of consumer behavior using big data collected from April 23 to May 24. The Korean Business Research Institute evaluated the participation, communication, media, and social values of 50 male advertisement models in order to calculate each star’s total brand reputation index for May.

In his first-ever appearance in the rankings, actor Jung Hae In shot to the top of this month’s list with a brand reputation index of 2,113,677. The rising star recently enjoyed a surge in popularity after starring in the JTBC drama “Pretty Noona Who Buys Me Food.”

Jung Hae In’s highest-ranking related terms for May included “I like him,” “pretty,” and “handsome.” The actor’s positivity-negativity analysis also revealed a score of 81.87 percent positive reactions.

Gong Yoo took No. 2 on the list this month, with his brand reputation index rising 28.77 percent since April to a score of 1,586,732.

Wanna One’s Kang Daniel also saw a 6.15 percent increase in his score since April, claiming No. 3 in the rankings with a brand reputation index of 1,526,591.

Check out the top 30 below!

  1. Jung Hae In
  2. Gong Yoo
  3. Wanna One’s Kang Daniel
  4. Park Seo Joon
  5. Baek Jong Won
  6. Park Bo Gum
  7. Jo Se Ho
  8. Yoo Jae Suk
  9. Ryu Jun Yeol
  10. Kim Min Jae
  11. Hwang Chi Yeol
  12. Yoo Hae Jin
  13. Ma Dong Seok
  14. Jun Hyun Moo
  15. Jung Woo Sung
  16. Lee Sang Min
  17. Sung Dong Il
  18. Song Joong Ki
  19. Kim Jong Kook
  20. Kim Young Chul
  21. Jo Jin Woong
  22. Park Hyung Sik
  23. Kim Soo Hyun
  24. Ha Jung Woo
  25. Kang Dong Won
  26. Eric Nam
  27. Cha Seung Won
  28. Jung Sung Ho
  29. Jo In Sung
  30. Shin Dong Yup

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