The Korean Business Research Institute has announced this month’s brand reputation rankings for male advertisement models!

The rankings were determined through an analysis of consumer behavior using big data collected from August 22 to September 23. The Korean Business Research Institute evaluated the participation, communication, media, and social values of 50 male advertisement models in order to calculate each star’s total brand reputation index for September.

Jung Hae In shot to the top of this month’s list after seeing an impressive 99.63 percent increase in his brand reputation index since July (when the previous rankings were published). The actor, whose highest-ranking related terms included “new,” “like,” and “pretty,” scored a total index of 830,297 for September. His positivity-negativity analysis also revealed a score of 82.61 percent positive reactions.

Park Seo Joon took second place in the rankings with a brand reputation index of 729,935, while Won Bin followed close behind at third with a score of 703,829.

Check out the top 30 for this month below!

  1. Jung Hae In
  2. Park Seo Joon
  3. Won Bin
  4. Wanna One’s Kang Daniel
  5. Gong Yoo
  6. Park Bo Gum
  7. Shinhwa’s Eric
  8. Jo In Sung
  9. ASTRO’s Cha Eun Woo
  10. Park Ji Sung
  11. Baek Jong Won
  12. Lee Byung Hun
  13. Song Joong Ki
  14. Ha Jung Woo
  15. Yoo Jae Suk
  16. Hyun Bin
  17. Lee Sang Min
  18. Cho Seung Woo
  19. Jun Hyun Moo
  20. Ma Dong Seok
  21. Ryu Jun Yeol
  22. Kim Jong Kook
  23. Jo Jung Suk
  24. Lee Si Eon
  25. Kim Young Chul
  26. Cha Seung Won
  27. Shin Dong Yup
  28. Bae Sung Woo
  29. Super Junior’s Kim Heechul
  30. Lee Dong Wook

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