Shinsegae Duty Free previously announced GOT7‘s Jackson as their model on March 22, 2021. This came as a welcome renewal after the end of GOT7’s previous group contract with Shinsegae Duty Free, signed in 2018. Due to his global popularity and fame, the star was contracted as a solo model for the store.

On March 25, 2020, the brand posted about Jackson on their official Instagram account. It excitedly announced Jackson as the new face of the duty free departmental store.

| @jacksonwglobal/Twitter

However, it just a few days later, the brand removed all mention of Jackson from its social media. The above post has been deleted from its Instagram. The cause of the matter was speculated to have been due to Jackson’s statement regarding his cutting of ties with Adidas. His statement was made due to the brand’s support of supposed forced labor in the Xinjiang area of China. Many other stars had also made similar statements. Jackson’s statement puts Shinsegae Duty Free in a hard position as Adidas is one of the many brands they represent, along with others that have been criticized by Chinese stars for supporting the claims of forced labor.

| JYP Entertainment

Regarding the matter, a representative from Shinsegae Duty Free reported on March 26, 2021 to Wikitree that they had only just been notified of the matter and the company has yet to come up with a decision.