SM Entertainment announced today that it has established its first joint overseas branch in Thailand.  SM, regarded by many as Korea’s top entertainment firm, has joined with Thailand’s largest media network, True Visions Group, to form SM True (officially known as SM True Co., Ltd).  Yesterday the new group held a signing ceremony and press conference to announce the collaboration in Bangkok.  It was attended by SHINee, Kangta, and SM CEO Kim Young Min.

SM artists will now rely on SM True for album distribution, concert planning, and promotional activities in Thailand. 

And yes, Thai K-Pop fans, you can start practicing your dance moves!  SM True does intend to become a management agency for discovering and training upcoming artists in Thailand! 

“We expect SM’s excellent content to be distributed more efficiently and effectively through True’s unrivaled infrastructure and far-reaching networks… creating a huge synergy effect,” said Kim at the press conference.