Recently, SM Entertainment announced new merch for their groups. Upon first glance, people were unsure what it actually was, with some believing it was toy blocks.

sm ent cable bite

Turns out, SM Entertainment will be releasing cable bites that feature the names of artists from their groups! Each group has their own special color and font and the cable bite is meant to be used to protect charging cables. Check out the designs here:


sm ent cable bite boa


sm ent cable bite tvxq

Super Junior:

sm ent cable bite suju


sm ent cable bite shinee


sm ent cable bite fx

Girls’ Generation:

sm ent cable bite snsd


sm ent cable bite exo

Red Velvet:

sm ent cable bite red velvet

NCT 127:

sm ent cable bite nct 127

NCT Dream:

sm ent cable bite nct dream

Opinions on the cable bites have been divided. Some like it because it’s cute and practical since it protects their chargers, while others think it’s strange and just another attempt to get fans to spend money.

Fans also note how the NCT 127 collection did not include Winwin. Winwin debuted with the group but has been absent since “Simon Say” due to his activities in China. WayV, the China unit of NCT, also do not have their own cable bites.