Song Hye Kyo is one of Korea’s top stars, having starred in multiple globally acclaimed dramas such as the iconic Descendants of the Sun and more. While she gears up for her next drama, many were curious as to how much it costs just to use Song Hye Kyo’s platform for advertisement.

Recently, Song Hye Kyo posted her Fendi pictorial on her Instagram, garnering over 560,000 likes on the single post. Of course, such exposure doesn’t come cheap, even if you’re a luxury fashion house. It was revealed by media outlet Insight that the cost for Fendi’s advertisement post on Song Hye Kyo’s Instagram was around $477, 900 USD. That’s almost half a million!

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| @kyo1122 via Insight

Well, with over a million followers and counting, it’s no surprise that the fashion house was willing to fork out big bucks to make use of her platform.