Actor Song Joong Ki is booked and busy! After the success of his drama Vincenzo, he has now been announced as the new model of CJ Onstyle.

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CJ Onstyle is run by the commerce department of CJ ENM, one of the largest distributors and production companies in South Korea. According to their representative, they chose Song Joong Ki for his modern and smooth image that will be able to appeal to all generations. He will suit the brand which aims to deliver delicate and friendly service to consumers. They are especially anticipating how Song Joong Ki’s unique smile and charming gaze will appeal to their target audience of women.

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CJ Onstyle will run in an e-Commerce livestream format. It will be officially launched on May 10, 2021. It is unclear if Song Joong Ki himself will be hosting these live sales, although a video advertisement of his will be out soon. Stay tuned!