Recently, South Korea’s Ministry of Culture, Sports, and Tourism, as well as the Korean Foundation for International Culture Exchange, released their International Hallyu (Korean Wave) Survey for 2021. Survey-takers included 8,500 fans of Korean culture from 18 foreign countries, such as the United States, China, Japan, France, and more.

Participants were asked to give their favorite things from Korean culture. Excluding food and movies due to the pandemic, generally, the most Korean content consumed last year was beauty products (62.4%), then music (62%), then K-Dramas (29.7%).

Many people stated that they consumed significantly more variety shows, K-Dramas, and video games compared to 2019 due to the pandemic’s social distancing and lockdown measures. Below is a more in-depth look at who won each category of Korean content.

Singers

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  1. BTS (22%)
  2. BLACKPINK (13.5%)
  3. PSY (2.9%)
  4. TWICE (2.4%)
  5. EXO (2.1%)

Actors

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| Promise

  1. Lee Min Ho (9.6%)
  2. Hyun Bin (3.5%)
  3. Gong Yoo (2.3%)
  4. Song Hye Kyo (2.1%)
  5. Lee Jong Suk (2%)

K-Dramas

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| Netflix

  1. Crash Landing On You (9.5%)
  2. It’s Okay to Not Be Okay (4.1%)
  3. The World of the Married (2.8% tie)
  4. Itaewon Class (2.8% tie)
  5. Kingdom (2.5%)

Films

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  1. Parasite (18.4%)
  2. Train to Busan (10.2%)
  3. Peninsula (3.5%)
  4. #Alive (2.1%)
  5. Time to Hunt (1.6%)

Cartoons

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| IMDb

  1. Pucca (21.4%)
  2. Pororo (19.4%)
  3. Larva (18.2%)
  4. Pinkfong (16.5%)
  5. Super Wings (13.5%)

Video Games

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| PUBG Mobile

  1. PlayerUnknown’s Battlegrounds (18%)
  2. Ragnarok Online (11.6%)
  3. Crossfire (9.8%)
  4. Black Desert Online (7.5%)
  5. Summoner’s War (7.2%)