TREASURE have yet to debut in Japan, but they’re already burning up the Japanese music scene!

treasure
| YG Entertainment

Their Japanese debut is set for March 31 and in preparation, a huge poster went up on the front of Shibuya 109, an iconic department store building in the heart of Tokyo! They will be kicking off their Japanese promotional period with a pop-up store in the shopping center.

treasure shibuya 109
| YG Entertainment

On top of that, they released four music videos for the Japanese versions of these Korean tracks: “BOY,” “I Love You,” “MMM” and “My Treasure”!

treasure

These four songs will be on their Japanese debut album, The First Step: Treasure Effect, as well. The album will consist of 13 tracks: one Japanese original and 12 Japanese versions of Korean tracks. “Beautiful,” the Japanese original, was already released prior to the album.

It’s no surprise that four back-to-back music video releases caught the attention of Japanese listeners. It definitely helps that there are four Japanese members as well!

TREASURE / BEAUTIFUL
The cover for their Japanese single “Beautiful.” | YG Entertainment

The First Step: Treasure Effect will be released on March 31. Keep your eyes out!