On March 9, Kyungnam Pharmaceuticals announced that it had selected girl group TWICE as their LEMONA brand representatives.

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In a statement, the head of PR Lim Dohyeong went into detail on what fans can expect!

As one of the top groups receiving love from fans all over the country, it’s expected that the 9 TWICE members charms will show off great synergy with Lemona, so we ask for much interest in our online and offline activities with TWICE.

— Lim Dohyeong

He then went on to elaborate on potential plans with TWICE. In particular, he spoke about the company’s plan to release new productions in collaboration with the group!

TWICE is not the first K-Pop group to represent the company and comes after BTS was chosen for the same role back in 2019.

Fans are excited to see what they can expect from the TWICE and LEMONA collaboration. It will also be interesting to see how the brand and group grow during this time as the company aims to expand globally.