If you’ve ever (for some reason) wanted to see BTS cry their eyes out, Korean chicken brand BBQ has just the thing for you.
BBQ recently signed a contract with BTS in order to start a viral marketing campaign targeted towards people in their teens and twenties. The chicken brand also plans to expand into the United States, China, Japan, and Thailand, given BTS’s rising global popularity.
In the commercial, each of the members shows off their acting chops, crying in front of the camera while emotional music plays in the background. Subtitles appears over their faces, saying, “Don’t cry…”
The solution to whatever they’re crying about is – obviously – chicken, and the commercial cuts to the boys going crazy over the admittedly delicious-looking food.
Have BTS convinced you to buy this product?