YG Entertainment will partner with Samsung Electronics to advance into China, according to TV Report.

On July 24, YG Entertainment CEO Yang Min Suk (younger brother of Yang Hyun Suk) was at the Conrad Beijing Hotel to celebrate the birth of “YG Family Channel.” Other important figures such as Ju Hyang Yang from Youkou Tudou Incorporated and Park Jung Joon, director of the Samsung Electronics marketing team based in China, were present. Samsung is YG Entertainment’s official sponsor for the “YG Family Channel.” This first project is meant to strengthen the Hallyu influence in China, especially within the younger generation.

At the Conrad Beijing Hotel, Yang Min Suk announced in Chinese, “For the past ten years, there were many opportunities in China. There were also many struggles. I feel very good about this collaboration between YG Entertainment, Samsung, and Youkou Tudou.”

He added, “We will do our best to deliver various media content on YG’s Channel through Youkou to spread Korean, Chinese, and Asian culture.” The channel will feature various artists’ and groups’ music videos, such as 2NE1 and Psy. Viewers will also be able to see interviews, behind-the-scenes videos, and exclusive content such as Big Bang‘s World Tour documentary. 

His concluding remarks were, “YG’s journey through China has just begun. We will explore China’s vast land and its beauty, and we’ll meet our fans along the way.”