Previously, it was announced that Girls’ Generation‘s Yoona had ended her role as the CF model for Innisfree, after a long contract period of 11 years. Yoona was officially released from her role in August 2020, and new face, actor Ahn Hyoseob was announced as a global model.

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Well, Yoona was snapped up almost immediately – brands were just raring to sign her on! On September 3rd, it was announced that Yoona would be the new Korean muse for global brand, Estée Lauder.

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The brand took to their Instagram page to post a teaser, much to the delight of fans that could recognize her almost instantly, despite only her forehead being revealed. Later on, a photo of a congratulatory message balloon was posted, confirming her new role.

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| theqoo

While some are feeling a little bittersweet to see Estée Lauder sign on its first solo muse since Sulli’s unfortunate passing, they couldn’t help but agree that Yoona was a great match for the luxurious brand! While Innisfree was a more youthful and fresh image, as Yoona matures like fine wine, she would suit Estée Lauder’s more elegant image now.

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| Ceci Magazine

We can’t wait to see how Yoona does in her new role as Estée Lauder’s muse. Given her positive image globally as well as her goddess-like beauty, we’re sure that she will raise the brand value splendidly.